That Phillip Morris USA, the tobacco company, has had radio ads up this week to rally support against a cigarette tax hike being considered by state lawmakers should come as no surprise.

But in a new wrinkle aimed at smokers, purchasers of cigarettes in many grocery stores throughout metro Atlanta are being handed a little political ad along with their receipts:

That’s not the end of the sales pitch. Note that the receipt itself separates out the excise as well as the sales tax on tobacco purchases.

One doesn’t generally think of a grocery store as a campaign medium in and of itself.

You do wonder, though, whether a cigarette ad might clash with all the breast-cancer pink at Kroger.

source: blogs.ajc.com

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