DENVER, Pa. – Morphy’s is starting off the new year on a high note with the Jan. 8 auction of a single consignor’s lifetime collection of antique advertising pieces. Internet live bidding will be provided by LiveAuctioneers.com.

Included in this collection is a great selection of Coca-Cola and other soda pop-related items, with a special highlight being an array of early and very desirable Coca-Cola serving and tip trays. The trays date from 1907 through 1942 and feature a bevy of Coca-Cola beauties from that era as well as all-American scenes that include friends chatting alongside a car, a boy and his dog, and a variety of leisure activities. This collection also includes a rare 1954 tin Coca-Cola die-cut 12-pack sign in near-mint condition.

1935 porcelain Coca-Cola fountain service sign in Morphy's Jan. 8 auction. Estimate $1,200-$1,800. Morphy Auctions image.

In addition to Coca-Cola, the January sale of more than 800 lots features a fine grouping of general store items, including several must-have Diamond Dye and veterinarian cabinets – always favorites with advertising collectors. A Dr. Daniels veterinary medicine cabinet in excellent-plus condition is entered in the sale with an estimate of $3,000-$4,000, and is sure to please even the fussiest collector.

Smoke signals will be rising from Morphy’s gallery as an excellent lineup of tobacco-related signs and tins crosses the auction block. Premier tins include the brands Fast Mail (scarce), Yankee Boy, Three Feathers and Trout Line. The wonderful selection of porcelain signs is highlighted by examples advertising Mayo’s Plug Tobacco, Just Suits Cut Plug Tobacco, and Recruit Little Cigars sign. Another standout is the Piedmont Cigarettes porcelain sign.

Also included is a lifelong collection of 300 cigar boxes with original labels. Many feature desirable subject matter on their labels, such as Indians, transportation, occupations and wildlife. Another choice subcollection comprises the complete run of Hood’s advertising calendars, beginning in the late 1880s.

source: acn.liveauctioneers.com

Similar Posts:

• Group: Coca-Cola not good heart role model
• The BAT Artventure Collection
• Dead bodies, cancer patients and sick children just some of the graphic images proposed for U.S. cigarette warnings
• Firm loses battle over cigarette ad bins
• Zimbabwe: Millenium Tobacco Holds Inaugural Sale